Building an online financial education platform in the Middle East

Dubai, UAE
Chief Executive Officer and Founder
Ambareen Musa
Year founded

Souqalmal is a pioneer in digital financial product comparison in the Middle East. Launched in 2012, the company has empowered over 600,000 customers to make informed decisions about their personal finance options. Souqalmal is a thought leader in personal finance and financial education throughout the region and is a member of the United Arab Emirates National Debt Panel, helping those in need of financial help.

Souqalmal has brought a level of financial education and awareness never seen before in the Middle East.
Share on

Find out more about the initiative on