Revolutionizing soil sensing, leading farmers into the connected soil era

HaMerkaz, Israel
Chief Executive Officer
Tomer Tzach
Year founded

CropX, an agricultural analytics company, is revolutionizing the farm and the decision-making process by integrating above-ground data sets with real-time soil data measured by proprietary sensors that transmit the data to a cloud-based platform to provide insights and automations. Serving over 1,200 paying customers with almost 8,500 installations since its launch in 2017, CropX has demonstrated over 40% water savings and a 10% yield increase spanning different crop types.

CropX leads the market in delivering accurate in-soil insights, with its continued commitment to providing affordable, scalable solutions to help farmers make the best possible decisions to overcome resource limitations, profitability challenges and sustainability demands.
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