Digital Economy and New Value Creation

Mirakl

A platform strategy to compete fairly in a digital economy

mirakl.com
Headquarters
Paris, France
Founder and Chief Executive Officer
Philippe Corrot
Year founded
2011

We believe in levelling the playing field by arming incumbents with a platform strategy to fight the digital giants disrupting entire industries. By developing their own marketplaces, companies can leverage their system and thrive in this digital economy.

Mirakl has helped incumbents develop a platform strategy to arm themselves against digital natives. In times of great social change, this strategy has levelled the playing field and allowed companies to compete fairly against technology giants disrupting entire systems. Through artificial intelligence and big data, it supports over 200 companies managing more than 70 million active offers. To date, customers have achieved $1.5 billion in gross market value on Mirakl-powered marketplaces, with 1 million orders processed during Black Friday alone.

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