What is Betazone

Stories Made Visual

Stories are powerful things: they can change how we think, how we feel and how we act. Visuals can be just as powerful, helping us learn and understand the world in new and inspiring ways. Betazone is where the power of storytelling meets the power of visual communication.

Top leaders from all walks of life — politics, economics, research, arts and culture — have embarked on a storytelling journey with the World Economic Forum and shared their stories on the Betazone stage.

The absolute magic of storytelling is that it brings me closer to the audience.

Bertrand Piccard, Solar Impulse

The Power of Stories

Stories That Matter

What if we used stories to improve the state of the world? This is what Betazone is all about: stories that matter.

Each Betazone is the result of a journey of discovery where speakers work with the World Economic Forum to craft their unique story and bring it to life. The result is an immersive experience for the people in the room and global audiences, who get to shape the story through questions and live polls.

Betazone Stories Made Visual
  • The True Value of Nature Tony Juniper
  • Game Changers: Playing Games for Good Mary Flanagan
  • Hope for Elephants Paula Kahumbu
  • Standing Up for the Enlightenment Steven Pinker
  • Postcards from Saturn Linda Spilker
  • Next Generation Storytellers Wanuri Kahiu
  • Nature and the Human Spirit Cory Richards
  • Solving the Economic Gap Christine Lagarde

Explore our YouTube playlist
for more Betazones from the World Economic Forum

The large screen and the close proximity to the audience helped me amplify the story of the Cassini mission to Saturn.

Linda Spilker, Cassini Project Scientist

Our Storytellers


Yuval N. Harari

“People think in stories. If you cannot turn something into a story, most people will never understand it or engage with it.”

Mary Flanagan

“Thinking about how to present my work was an interesting opportunity for rethinking how I tell my own story.”

Juan Carlos Castilla-Rubio

“Stories make or break a good idea, especially if the topic is complex and must be understood by multiple stakeholders.”

Mehdi Ghadyanloo

“Working on my Betazone, I learned that powerful storytelling can be achieved through practice.”