A retirement company offering a fully automated 401(k)
San Mateo, USA
Co-Founder and Chief Executive Officer
Kevin Busque
Year founded

By building transparent and first-of-its-kind software, Guideline is combatting what has become the retirement industry status quo – legacy providers putting profit over employee interests, abandoning the goal of giving employees the opportunity to save as much as possible.

Guideline is the only 401(k) provider made for small businesses. Its software automates all the heavy lifting involved in offering a 401(k) plan – administration, record keeping, compliance testing, reporting and disclosures, and investment management – so employers can focus on what is most important: the business and its employees. Guideline is also the only 401(k) provider that does not charge employees any fees on investments. For employers, it offers transparent monthly pricing.

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